Roam is the culmination of our collaborative efforts for our capstone branding course, aimed at creating a brand that fosters meaningful local connections. Roam is dedicated to encouraging face-to-face interactions and forming new communities within local neighborhoods. Our mission is to inspire people to engage with their surroundings and create lasting bonds through shared experiences. For this project, my responsibilities included designing the website and creating all advertisements and printwork. The website serves as a hub for our events and initiatives, providing information and a platform for community engagement. The advertisements and print materials were designed to capture the essence of Roam, highlighting the joy and importance of in-person connections and local exploration. Through these elements, we aim to bring the Roam vision to life and make a positive impact on local communities.